COOKIE POLICY
This Cookie Policy explains how 79north.ca (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website. This comprehensive policy provides clear and detailed information about what cookies are, which specific types of cookies we use, why we use them, and how you can manage your cookie preferences. By continuing to use 79north.ca after viewing our cookie notice, you consent to our use of cookies in accordance with this policy.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit websites. Cookies serve numerous important functions, including:
- Enabling websites to function properly and efficiently
- Remembering your preferences, settings, and personalization choices
- Providing personalized experiences based on your interests
- Analyzing how visitors use websites to make improvements
- Delivering relevant advertisements and measuring campaign effectiveness
- Enhancing security and detecting fraudulent activities
Cookies can be categorized as “first-party” (set directly by 79north.ca) or “third-party” (set by other companies through our website). They may also be “session” cookies (automatically deleted when you close your browser) or “persistent” cookies (remaining on your device until they expire or are manually deleted).
2. Cookie Categories We Use
| Category | Purpose | Duration | Can Disable? |
| Strictly Necessary | Essential functionality, security, authentication, load balancing | Session to 1 year | NO — Required |
| Performance | Analytics, page performance, error tracking, behaviour analysis | Up to 26 months | YES — Optional |
| Functional | Preferences, language, region, personalization, enhanced features | Up to 2 years | YES — Optional |
| Targeting/Advertising | Ad delivery, affiliate tracking, remarketing, conversion measurement | Up to 2 years | YES — Optional |
3. Detailed Cookie Inventory
3.1 Strictly Necessary Cookies
| Cookie Name | Provider | Purpose | Expiry |
| 79n_session | 79north.ca | Session state management | Session |
| csrf_token | 79north.ca | CSRF attack prevention | Session |
| cookie_consent | 79north.ca | Cookie preferences storage | 1 year |
| age_verified | 79north.ca | Age gate confirmation | 30 days |
| __cf_bm | Cloudflare | Bot detection & mitigation | 30 minutes |
3.2 Performance & Analytics Cookies
| Cookie Name | Provider | Purpose | Expiry |
| _ga | Google Analytics | Unique visitor identification | 2 years |
| _ga_* | Google Analytics 4 | Session state persistence | 2 years |
| _gid | Google Analytics | Daily visitor tracking | 24 hours |
| _hjSessionUser_* | Hotjar | Heatmaps & recordings | 1 year |
| _clck | Microsoft Clarity | Session recordings | 1 year |
3.3 Targeting & Advertising Cookies
| Cookie Name | Provider | Purpose | Expiry |
| 79n_affiliate | 79north.ca | Affiliate referral tracking | 30 days |
| _fbp | Meta (Facebook) | Ad targeting & measurement | 3 months |
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| IDE | Google DoubleClick | Remarketing campaigns | 13 months |
4. Managing Your Cookie Preferences
4.1 Our Cookie Consent Manager
On your first visit to 79north.ca, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your choices at any time by clicking “Cookie Settings” in the website footer.
4.2 Browser-Level Controls
| Browser | How to Access Cookie Settings |
| Google Chrome | Menu (⋮) → Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Menu (☰) → Settings → Privacy & Security → Cookies and Site Data |
| Safari (macOS) | Safari → Preferences → Privacy → Manage Website Data |
| Safari (iOS) | Settings → Safari → Privacy & Security → Block All Cookies |
| Microsoft Edge | Menu (⋯) → Settings → Cookies and site permissions → Cookies and data stored |
4.3 Industry Opt-Out Tools
- Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
- DAA Canada: youradchoices.ca
- Network Advertising Initiative: optout.networkadvertising.org
- Your Online Choices (Europe): youronlinechoices.eu
5. Other Tracking Technologies
| Technology | Description and Purpose |
| Web Beacons/Pixels | Small transparent graphics embedded on pages and emails to track views, clicks, and conversions |
| Local Storage (HTML5) | Browser storage for persistent data with larger capacity than cookies (preferences, cache) |
| Session Storage | Temporary browser storage cleared when tab or window closes (form data, UI state) |
| JavaScript Tags | Code snippets enabling analytics, advertising, and third-party service integrations |
Important Note: 79north.ca does NOT use device fingerprinting techniques that create unique identifiers based on your device’s hardware, software, or configuration characteristics.
6. Impact of Disabling Cookies
- Strictly Necessary Cookies: Cannot be disabled. Required for basic website functionality and security.
- Performance Cookies: Disabling may result in a less optimized experience as we cannot identify and fix issues.
- Functional Cookies: Disabling means we won’t remember your preferences (language, region, display settings), requiring manual selection each visit.
- Targeting Cookies: Disabling means you may see less relevant ads and promotions, though you’ll still see the same number of ads.
7. Updates to This Cookie Policy
79north.ca may periodically update this Cookie Policy to reflect changes in technology, legal requirements, our business practices, or the cookies we use. When material changes are made, we will update the “Last Updated” date at the top of this page. We encourage you to review this Cookie Policy regularly.
8. Contact Information
Website: 79north.ca
Cookie Inquiries: [email protected]
General Contact: [email protected]